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GAP
GAP Ripped off on Facebook
5th of Nov, 2010 by User644830
I was in my local mall (Carousel Center, Syracuse, NY) yesterday, November 5th. I realized that Gap was running its 10,000 pairs of free jeans for people who "check in" on facebook. As I understood it, there were 20 pairs of free jeans to be had at each Gap location across the country. I checked in from the food court while eating lunch with my friends. After checking in, I received an alert on my Facebook iPhone app that I was one of the first 20. It stated that I had until 5:05 PM to claim my pair of free jeans. There was also a "#4" on the alert which I believed indicated that I was the fourth person out of the 20 available to check in. My friend I was with checked in 15 minutes later and did not receive this alert which led me to believe that all 20 pairs had been spoken for. We went about our mall trip and made it to the Gap by around 2 PM. Once I got there, the manager informed me that she had already given away the 20 pairs of free jeans coupons the store had. She equated my experience with winning a prize, but not being there to pick it up. I corrected her, that my experience was more like winning a prize, being told I had until 5:05 to claim my prize, showing up hours before that deadline, and finding out that someone else, who simply "checked in" but was not a part of the first 20 and did not receive the notification I got.
After calling customer service, I was told by a representative and her manager that I was correct, and should have, if the promotion was run properly, received a free pair of jeans. However, there was nothing they could offer me to compensate for the branch managers ineptitude when it came to executing the promotion. This promo that was meant to propel the Gap into the digital and social media sphere but in my eyes, the poor execution set them back and proved that they are not ready to keep up with these trends and do not care about their (formerly) loyal customers and their experiences.

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