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Comodo Group
Comodo Group, Inc Comodo Greedy marketing attempt to split a product usability into two and eventually charge 2x the single product Internet
31st of Jan, 2011 by
Comodo is pushing an attempt to convince consumers that Antivirus protection and PC Virus Cleaning shouldn't be bought or combined into a single software product and is sending emails to their customers to visit on their website a video to try and convince people of this concept and so, I believe, effectively generate additional income for a product that should already be included with the security software they sell.


On that webpage, where others commented on how they were convinced and thrilled about the need to buy TWO separate products, I attempted to post my thoughts (included below) which they refused to post since I indicate how I believe it exposes how this is purely a marketing effort on their part to generate an additional income stream from a established product by breaking it out into two products to buy and renew each year.


NOTE:below are some of my comments thatComodo refused to post and they largely only allow posters that praise their company and this new approach!!!! You can see such comments at: others have pointed out in the comments section - protection and cleaning are two different processes BUT both are required and EXPECTED in one product.

THAT's what updates are for!!!!


Obviously if the protection process of the software didn't know about a virus, it can't prevent the installation of a virus or malware, and then the cleaning process can't remove it. If you had separate cleaning software installed then it would need to be updated once the solution was figured out and both the protection and the cleaning product would have to be UPDATED and since BOTH would have common coding and library information about the same virus/malware, why would you have two separate software programs that duplicate data and portions of code to do what really SHOULD BE IN ONE PROGRAM?Such an approach would mean additional costs/fees for two software programs taking up more computer resources that reallyshould be one program and provide comprehensive actions, solutions and reporting.


I like Comodo BUT this just smacks to me of marketing to separate a product into two income streams and you just know that each product will eventually reach double the price that a single combined program would go for, which then means you are paying twice what you should or would pay for but have been convinced that they are two different and necessary products instead of the single product that they really need to be and that most products currently provide. This would then result in doubling of update activity and renewal payments, etc. Greed is now rearing its ugly head at Comodo (which shouldn't be a surprise I guess but I had hoped they had better aspirations to not become a greedy, evil empire like Microsoft and Google).


Now, below are my concluding thoughts about Comodo's new approach:


I'm sure many will buy into what Comodo is pushing but having been a marketing director myself, I know many of the types of "pulling the wool over the sheep" scams that companies are always striving to undertake to make more money and get more market share. I also used to be a programmer as well and can tell you that this approach is meant to extract more money from their customers and such separating would actually lead to less efficient processing on your computers as well as more "bugs" (logic problems, etc) between the two applications overtime.


Think about it people, isn't this what you would do if you wanted to make more money from a single program? Split it up into two and eventually you'll get the price for each up to where the program currently sells for - simply by convincing the customers that it can't be a single program and has to be separate programs - bahh, it's pure hogwash.


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